Pease created the visual identity system for a gym in Argentina named Vital Gym. Color and movement were the inspiration for the brand focusing on the goal of attracting a young feminine audience.
We explored pattern options around the icon and a signature pattern was also created emphasizing the bold and bright colors of the brand. T-shirts for all seasons were designed inspired on the company slogan “movete todo el año” (move year long). a signature pattern was also created emphasizing the bold and bright colors of the brand.